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Introduction to marketing /

McDaniel, Carl

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 8th ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 736 p. : col. ill., col. maps

Includes bibliographical references and index

ISBN: 0324323808

Subjects--Topical Terms:
Marketing
Marketing--Management

LC Class. No.: HF 5415 / M322I 2006

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