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Services marketing in Asia : managing people, technology, and strategy /

Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.] - 2nd ed. - Singapore : Pearson/Prentice Hall, 2005 - 696 p. : ill.

Includes bibliographical references and indexes

ISBN: 0131275372

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING--ASIA
PROFESSIONS--MARKETING--ASIA

LC Class. No.: HD9987 .A2 / S478 2005

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Services marketing in Asia : managing people, technology, and strategy /

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