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Festivals and tourism : markeing, managment and evaluation /

Festivals and tourism : markeing, managment and evaluation / edited by Philip Long, Mike Robinson - Sunderland : Business Education, 2004 - 218 p. : ill.

Includes bibliographical references and index

ISBN: 1901888347

Subjects--Topical Terms:
FESTIVALS--MANAGEMENT
FESTIVALS--PLANNING
FESTIVALS--MARKETING
TOURISM
HERITAGE TOURISM
SPECIAL EVENTS--MARKETING
SPECIAL EVENTS--PLANNING
SPECIAL EVENTS--MARKETING

LC Class. No.: GT3935 / F477

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Festivals and tourism : markeing, managment and evaluation /

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