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The long tail : why the future of business is selling less of more /

Anderson, Chris

The long tail : why the future of business is selling less of more / Chris Anderson - New York, N.Y. : Hyperion, c2006 - 238 p. : ill.

Includes bibliographical references and index

ISBN: 1401302378

Subjects--Topical Terms:
MARKET SEGMENTATION
Internet marketing
MARKETING--TECHNOLOGICAL INNOVATIONS

LC Class. No.: HF5415.127 / A523L

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The long tail : why the future of business is selling less of more /

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