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The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers /

Stone, Merlin 1948-

The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake - Harlow : Financial Times/Prentice Hall, 2003 - 395 p. : ill.

Includes index

ISBN: 0273675206

Subjects--Topical Terms:
DIRECT MARKETING
INTERACTIVE MARKETING

LC Class. No.: HF5415.126 / S766D

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The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers /

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