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Uncommon practice : people who deliver a great brand experience /

Uncommon practice : people who deliver a great brand experience / editors Andy Milligan and Shaun Smith - London : Financial Times/Prentice Hall, 2002 - 174 p. : ill. (some col.)

ISBN: 978273659365

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING
ADVERTISING--BRAND NAME PRODUCTS

LC Class. No.: HD9980.5 / U526

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Uncommon practice : people who deliver a great brand experience /

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