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Business-to-business marketing /

Brennan, Ross

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell - Los Angeles, Calif. : Sage, 2007 - 359 p. : ill. - Advanced marketing series .

Includes bibliographical references and index

ISBN: 9781412919708

Subjects--Topical Terms:
INDUSTRIAL MARKETING
INDUSTRIAL MARKETING--CASE STUDIES

LC Class. No.: HF5415.1263 / B736B

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