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International marketing : a global perspective /

Muhlbacher, Hans

International marketing : a global perspective / Hans Muhlbacher, Helmuth Leihs, Lee Dahringer - 3rd ed. - Australia : Thomson, c2006 - 737 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 9781844801329

Subjects--Topical Terms:
EXPORT MARKETING--MANAGEMENT

LC Class. No.: HF1416 / M834I 2006

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International marketing : a global perspective /

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