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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 9th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007 - 541 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 013237093X

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF5415.32 / S343C 2007

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Consumer behavior /

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