Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 7th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007 - 820 p. : ill. (chiefly col.)
Includes bibliographical references and indexes
9780071105897
Advertising
SALES PROMOTION
Communication in marketing
HF5823 / B442A 2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 7th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007 - 820 p. : ill. (chiefly col.)
Includes bibliographical references and indexes
9780071105897
Advertising
SALES PROMOTION
Communication in marketing
HF5823 / B442A 2007
