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Build your customer strategy : a guide to creating profitable customer relationships /

Barnes, James G.

Build your customer strategy : a guide to creating profitable customer relationships / James G. Barnes - Hoboken, N.J. : Wiley, c2006 - 202 p. : ill.

Includes bibliographical references and index

ISBN: 0471776602

Subjects--Topical Terms:
CUSTOMER RELATIONS

LC Class. No.: HF5415.5 / B376B

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Build your customer strategy : a guide to creating profitable customer relationships /

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