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Handbook of CRM : achieving excellence in customer management /

Payne, Adrian

Handbook of CRM : achieving excellence in customer management / Adrian Payne - Amsterdam : Elsevier, 2006 - 438 p. : ill.

Includes bibliographical references and index

ISBN: 9780750664370

Subjects--Topical Terms:
CUSTOMER RELATIONS
RELATIONSHIP MARKETING--MANAGEMENT

LC Class. No.: HF5415.5 / P396H

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Handbook of CRM : achieving excellence in customer management /

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