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Essentials of corporate communication : implementing practices for effective reputation management /

Riel, Cees B.M. van

Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun - London : Routledge, 2007 - 306 p. : ill.

Includes bibliographical references and index

9780415328265


Communication in management
CORPORATE IMAGE
CORPORATIONS--PUBLIC RELATIONS

HD30.3 / R534E

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