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Words that work : it's not what you say, it's what people hear /

Luntz, Frank

Words that work : it's not what you say, it's what people hear / Frank Luntz - New York, N.Y. : Hyperion, c2007 - 324 p. : ill.

Includes bibliographical references and index

ISBN: 9781401302597

Subjects--Topical Terms:
ENGLISH LANGUAGE--RHETORIC--UNITED STATES
PERSUASION (RHETORIC)--POLITICAL ASPECTS
MASS MEDIA AND LANGUAGE
POPULAR CULTURE--UNITED STATES
CRITICAL THINKING
Communication in politics

LC Class. No.: PE1431 / L867W

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Words that work : it's not what you say, it's what people hear /

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