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Hey, Whipple, squeeze this : a guide to creating great ads /

Sullivan, Luke

Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan - 2nd ed. , new and improved - Hoboken, N.J. : Wiley, c2003 - 292 p. : ill.

Includes bibliographical references and index

ISBN: 0471281395

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: HF5825 / S944H 2003

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