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Marketing communications : engagements, strategies and practice /

Fill, Chris.

Marketing communications : engagements, strategies and practice / Chris Fill - 4th ed. - Harlow : Financial Times/Prentice Hall, c2006 - 911 p. : ill. (chiefly col.)

Includes bibliographical references and indexes

ISBN: 9780273687726

Subjects--Topical Terms:
Communication in marketing
MARKETING CHANNELS
SALES PROMOTION

LC Class. No.: HF5415.123 / F544M 2006

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Marketing communications : engagements, strategies and practice /

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