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Packaging design : successful product branding from concept to shelf /

Klimchuk, Marianne Rosner

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec - Hoboken, N.J. : Wiley, c2006 - 262 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 9780471720164

Subjects--Topical Terms:
PACKAGING--DESIGN

LC Class. No.: TS195.4 / K545P

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Packaging design : successful product branding from concept to shelf /

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