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How brands become icons : the principles of cultural branding /

Holt, Douglas B.

How brands become icons : the principles of cultural branding / Douglas B. Holt - Boston, Mass. : Harvard Business School Press, c2004 - 265 p. : ill.

Includes bibliographical references and index

ISBN: 1578517745

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BUSINESS NAMES
Popular culture

LC Class. No.: HD69 .B7 / H647H

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How brands become icons : the principles of cultural branding /

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