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Logo savvy : top brand-design firms share their naming and identity strategies /

Chua, Perry

Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic ; WOW Branding - Gloucester, Mass. : Rockport, c2007 - 191 p. : ill. (chiefly col.)

ISBN: 9781592533046

Subjects--Topical Terms:
LOGOS (SYMBOLS)--CATALOGS
CORPORATE IMAGE--CATALOGS
BUSINESS NAMES--CATALOGS

LC Class. No.: NC1002 .L63 / C482L

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Logo savvy : top brand-design firms share their naming and identity strategies /

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