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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /

Sugarman, Joseph

The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman - Hoboken, N.J. : Wiley, c2007 - 338 p. : ill.

"An Adweek book"--Cover

Includes bibliographical references and index

ISBN: 9780470051245

Subjects--Topical Terms:
Advertising copy--HANDBOOKS, MANUALS, ETC.

LC Class. No.: HF5825 / S932A

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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /

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