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10 ways to screw up an ad campaign : and how to create ones that work /

Cohen, Barry H. 1949-

10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen - Avon, Mass. : Adams Media, c2006 - 262 p.

Includes bibliographical references and index

ISBN: 9781598690828

Subjects--Topical Terms:
ADVERTISING
SMALL BUSINESS

LC Class. No.: HF5823 / C633T

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10 ways to screw up an ad campaign : and how to create ones that work /

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