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Marketing of high-technology products and innovations /

Mohr, Jakki

Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater - 2nd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 450 p. : ill.

Includes bibliographical references and indexes

ISBN: 0131230239

Subjects--Topical Terms:
HIGH TECHNOLOGY INDUSTRIES--MARKETING

LC Class. No.: HC 79 .H53 / M637M 2005

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