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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /

Michaelson, Gerald A.

Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson - New York, N.Y. : McGraw-Hill, c2004 - 244 p.

Includes index

ISBN: 0071427317

Subjects--Personal Names:
SUNZI 6TH CENT. B.C. SUNZI BING FA

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M523S

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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /

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