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The power of corporate communication : crafting the voice and image of your business /

Argenti, Paul A.

The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman - Boston, Mass. : McGraw-Hill, c2002 - 294 p. : ill.

Includes bibliographical references and index

ISBN: 0071379495

Subjects--Topical Terms:
Communication in management
CORPORATIONS--PUBLIC RELATIONS
COMMUNICATION IN ORGANIZATIONS

LC Class. No.: HD30.3 / A733P

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The power of corporate communication : crafting the voice and image of your business /

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