Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens - 10th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006 - 614 p. : ill. (chiefly col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
9780071115377
Advertising
HF 5821 / A736C 2006
Contemporary advertising / William F. Arens - 10th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006 - 614 p. : ill. (chiefly col.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
9780071115377
Advertising
HF 5821 / A736C 2006
