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Campaigning for hearts and minds : how emotional appeals in political ads work /

Brader, Ted

Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader - Chicago, Ill. : The Univ. of Chicago Press, 2006 - 280 p. : ill. - Studies in communication, media, and public opinion .

Includes bibliographical references and index

ISBN: 9780226069890

Subjects--Topical Terms:
POLITICAL PSYCHOLOGY
ADVERTISING, POLITICAL
Communication in politics
PERSUASION (PSYCHOLOGY)
EMOTIONS AND COGNITION

LC Class. No.: JA74.5 / B722C

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Campaigning for hearts and minds : how emotional appeals in political ads work /

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