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Light their fire : using internal marketing to ignite employee performance and wow your customers /

Drake, Susan M.

Light their fire : using internal marketing to ignite employee performance and wow your customers / Susan M. Drake, Michelle J. Gulman, Sara M. Roberts - Chicago, Ill. : Dearborn Trade, c2005 - 252 p. : ill.

Includes bibliographical references and index

ISBN: 1419502522

Subjects--Topical Terms:
EMPLOYEE MOTIVATION
COMMUNICATION IN PERSONNEL MANAGEMENT
ORGANIZATIONAL EFFECTIVENESS

LC Class. No.: HF5549.5 .M63 / D724L

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Light their fire : using internal marketing to ignite employee performance and wow your customers /

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