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Normal view MARC view ISBD view

Nation branding : concepts, issues, practice /

Dinnie, Keith

Nation branding : concepts, issues, practice / Keith Dinnie - Amsterdam : Elsevier, 2008 - 264 p. : ill.

Includes bibliographical references and index

ISBN: 9780750683494

Subjects--Topical Terms:
INTERNATIONAL ECONOMIC RELATIONS
PRODUCT MANAGEMENT
Globalization

LC Class. No.: HF1359 / D566N

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