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What is branding? /

Healey, Matthew

What is branding? / Matthew Healey - Singapore : Page One, 2008 - 256 p. : ill. (chiefly col.) - Essential design handbooks .

Includes bibliographical references and index

ISBN: 9789812456069

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Product management

LC Class. No.: HD69.B7 / H424W

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