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Beyond buzz : the next generation of word-of-mouth marketing /

Kelly, Lois 1955-

Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly - New York, N.Y. : AMACOM, c2007 - 228 p. : ill.

Includes bibliographical references and index

ISBN: 9780814473832

Subjects--Topical Terms:
Communication in marketing
Marketing

LC Class. No.: HF5415.123 / K444B

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