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Advertising media planning : a brand management approach /

Kelley, Larry D. 1955-

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, c2008 - 188 p. : ill.

Includes index

ISBN: 9780765620330

Subjects--Topical Terms:
ADVERTISING MEDIA PLANNING
BRAND NAME PRODUCTS
Marketing

LC Class. No.: HF5826.5 / K444A 2008

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Advertising media planning : a brand management approach /

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