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The persona lifecycle : keeping people in mind throughout product design /

Pruitt, John S.

The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin - Amsterdam : Elsevier, c2006 - 724 p. : ill. (chiefly col.) - The Morgan Kaufmann series in interactive technologies .

Includes bibliographical references and indexes

ISBN: 9780125662512

Subjects--Topical Terms:
PRODUCT MANAGEMENT
NEW PRODUCTS
RESEARCH, INDUSTRIAL

LC Class. No.: HF5415.15 / P784P

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The persona lifecycle : keeping people in mind throughout product design /

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