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Normal view MARC view ISBD view

The marketing plan : a step-by-step guide /

Westwood, John

The marketing plan : a step-by-step guide / John Westwood - 3rd ed. - London : Kogan Page, 2004 - 218 p. : ill. - Professional paperbacks .

Includes bibliographical references and index

ISBN: 0749437480

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--PLANNING

LC Class. No.: HF5415.13 / W477M 2004

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