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Living the brand : how to transform every member of your organization into a brand champion /

Ind, Nicholas.

Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind - 3rd ed. - London : Kogan Page, 2008 - 200 p. : ill.

Includes bibliographical references and index

ISBN: 9780749450830

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BUSINESS NAMES
MANAGEMENT--EMPLOYEE PARTICIPATION
CORPORATE IMAGE

LC Class. No.: HD69 .B7 / I52L 2008

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Living the brand : how to transform every member of your organization into a brand champion /

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