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Services marketing : concepts, strategies, & cases /

Hoffman, K. Douglas

Services marketing : concepts, strategies, & cases / Services marketing : concepts, strategies, and cases K. Douglas Hoffman, John E.G. Bateson - 3rd ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 588 p. : ill.

Includes bibliographical references and index

ISBN: 9780324319965

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING
SERVICE INDUSTRIES--MARKETING--CASE STUDIES

LC Class. No.: HD9980.5 / H633S 2006

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