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Kleppner's advertising procedure /

Lane, W. Ronald

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell - 17th ed. , Pearson international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 - 829 p. : col. ill.

Includes bibliographical references and index

ISBN: 9780135126479

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / L363K 2008

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