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The cult of the luxury brand : inside Asia's love affair with luxury /

Chadha, Radha

The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband - London : Nicholas Brealey International, 2007 - 314 p. : ill., map

Includes bibliographical references and index

ISBN: 9781904838050

Subjects--Topical Terms:
BRAND NAME PRODUCTS--SOCIAL ASPECTS--ASIA
LUXURIES--SOCIAL ASPECTS
BRAND NAME PRODUCTS--MARKETING--ASIA
SOCIAL STATUS--ASIA
SOCIAL CLASSES--ASIA

LC Class. No.: HD69 .B7 / C422C

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The cult of the luxury brand : inside Asia's love affair with luxury /

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