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Brand enigma : decoding the secrets of your brand /

Bruce, Duncan

Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey - West Sussex : Wiley, c2008 - 328 p. : ill.

Includes bibliographical references and index

ISBN: 9780470779606

Subjects--Topical Terms:
BRANDING (MARKETING)
BUSINESS NAMES
CORPORATE IMAGE
ORGANIZATIONAL EFFECTIVENESS
Creative ability in business

LC Class. No.: HF5415.1255 / B782B

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Brand enigma : decoding the secrets of your brand /

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