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Best practice cases in branding : lessons from the world's strongest brands /

Keller, Kevin Lane

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 - 382 p. : ill.

Includes bibliographical references

ISBN: 9780131888654

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT--CASE STUDIES

LC Class. No.: HD69 .B7 / K444B 2008

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Best practice cases in branding : lessons from the world's strongest brands /

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