Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

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How We Use This Data

We use Google Analytics data to:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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What is marketing? /

What is marketing? / Alvin J. Silk content adviser - Boston, Mass. : Harvard Business School Press, c2006 - 207 p. : ill.

Includes bibliographical references and index

ISBN: 9781422104606

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / W427

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