Power brands : measuring, making and managing brand success /
Riesenbeck, Hajo
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey - 2nd ed. , rev. and enhanced ed. - Weinheim : Wiley-VCH, c2009 - 348 p. : col. ill.
Includes bibliographical references and index
9783527503902
Brand name products
HD69 .B7 / R537P 2009
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey - 2nd ed. , rev. and enhanced ed. - Weinheim : Wiley-VCH, c2009 - 348 p. : col. ill.
Includes bibliographical references and index
9783527503902
Brand name products
HD69 .B7 / R537P 2009
