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Brands and branding /

Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.] - 2nd ed. - London : Profile, c2009 - 284 p. : ill. (some col.) - The economist .

Includes bibliographical references and index

ISBN: 9781846681196

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--FORECASTING

LC Class. No.: HD69 .B7 / B726 2009

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