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The elements of persuasion : use storytelling to pitch better, sell faster & win more business /

Maxwell, Richard

The elements of persuasion : use storytelling to pitch better, sell faster & win more business / The elements of persuasion : use storytelling to pitch better, sell faster and win more business Richard Maxwell and Robert Dickman - New York, N.Y. : Collins, c2007 - 242 p.

Includes index

ISBN: 9780061179037

Subjects--Topical Terms:
SELLING
PERSUASION (PSYCHOLOGY)
SUCCESS IN BUSINESS--PSYCHOLOGICAL ASPECTS
Storytelling
Business communication

LC Class. No.: HF5438.25 / M398E

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The elements of persuasion : use storytelling to pitch better, sell faster & win more business /

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