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The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

Grant, John 1964-

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant - Chichester : Wiley, c2006 - 310 p. : ill.

Includes bibliographical references and index

ISBN: 9780470027516

Subjects--Topical Terms:
BRAND NAME PRODUCTS--SOCIAL ASPECTS
BRAND NAME PRODUCTS--PSYCHOLOGICAL ASPECTS
BRAND NAME PRODUCTS--MARKETING
LIFESTYLES--ECONOMIC ASPECTS
Consumer behavior
BRANDING (MARKETING)

LC Class. No.: HD69 .B7 / G726B

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The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

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