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Designing brand identity : an essential guide for the entire branding team /

Wheeler, Alina

Designing brand identity : an essential guide for the entire branding team / Designing brand identity : an essential guide for the whole branding team Alina Wheeler - 3rd ed. - Hoboken, N.J. : Wiley, c2009 - 310 p. : ill. (chiefly col.)

Cover title: Designing brand identity : an essential guide for the whole branding team

Includes bibliographical references and index

ISBN: 9780470401422

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRANDING (MARKETING)
TRADEMARKS--DESIGN
ADVERTISING--BRAND NAME PRODUCTS

LC Class. No.: HD69 .B7 / W433D 2009

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Designing brand identity : an essential guide for the entire branding team /

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