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Branding /

Vaid, Helen

Branding / Branding : brand strategy, design and implementation of corporate and product identity Helen Vaid - New York, N.Y. : Watson-Guptill, 2003 - 192 p. : col. ill.

Covet title: Branding : brand strategy, design and implementation of corporate and product identity Includes index

ISBN: 082305682X

Subjects--Topical Terms:
BRANDING (MARKETING)
BRAND NAME PRODUCTS--MANAGEMENT

LC Class. No.: HD69 .B7 / V342B

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