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Normal view MARC view ISBD view

Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day - 9th ed. - Hoboken, N.J. : Wiley, c2007 - 774 p. : ill.

Includes bibliographical references and index

ISBN: 9780470050767

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / A243M 2007

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