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Marketing research : an applied orientation : global edition /

Malhotra, Naresh K.

Marketing research : an applied orientation : global edition / Naresh K. Malhotra - 6th ed. - Boston, Mass. : Pearson, c2010 - 929 p. : ill. (some col.)

Includes bibliographical references and indexes

ISBN: 9780136094234

Subjects--Topical Terms:
MARKETING RESEARCH
MARKETING RESEARCH--METHODOLOGY

LC Class. No.: HF5415.2 / M343M 2010

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Marketing research : an applied orientation : global edition /

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