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Advertising creative : strategy, copy + design /

Altstiel, Tom

Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow - 2nd ed. - Los Angeles, Calif. : SAGE, c2010 - 347 p. : ill. (chiefly col.)

Rev. ed. of: Advertising strategy, c2006

Includes bibliographical references and index

ISBN: 9781412974912

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF 5823 / A477A 2010

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