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Buyology : truth and lies about why we buy /

Lindstrom, Martin

Buyology : truth and lies about why we buy / Martin Lindstrom - New York, N.Y. : Broadway, c2010 - 254 p.

Includes bibliographical references and index

ISBN: 9780385523899

Subjects--Topical Terms:
NEUROMARKETING
CONSUMER BEHAVIOR--PSYCHOLOGICAL ASPECTS
SHOPPING--PSYCHOLOGICAL ASPECTS
MARKETING--PSYCHOLOGICAL ASPECTS

LC Class. No.: HF5415.12615 / L562B

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Buyology : truth and lies about why we buy /

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